The Great Vanilla Lie: Stop Cheating Yourself with Expensive Store-Bought Vanilla Pods

The Shocking Real Cost of Home Baking with Vanilla

Are you a home cook who still reaches for those fancy, small glass tubes of vanilla pods at the supermarket? If you are, you are cheating yourself out of serious money!

Vanilla is famously the second most expensive spice globally, after saffron. But the price you pay at the store has zero relation to the cost-efficiency of using a high-quality vanilla extract. We're talking about a difference in cost of up to 10 times!

Let's break down the economics and show you exactly why our premium 3-Fold Bourbon Vanilla Extract from Dutch Essentials is the smartest, most flavourful, and most affordable choice for every serious baker.


Why Supermarket Vanilla Pods Cost a Fortune

When you buy a decorative test tube with two vanilla pods from a European gourmet shop, you are paying a price that equates to around €2500 per kilogram. That’s a jaw-dropping number!


Quick Note on Ethics: The effort required to grow, hand-pollinate, harvest, and cure vanilla is immense, and this high price is certainly deserved based on that labour. The sad truth is this exorbitant amount rarely makes it back to the farmers.

Consider the real numbers: Madagascar is the world's largest vanilla producer. In 2024, the government mandated a minimum export price of approximately USD 60 (~€55) per kg.

Yes, that's not a typo! 🤯 The monumental difference between the export price and your final retail price covers packaging, logistics, and a massive retail markup. You are paying the premium for the chain, not the vanilla itself.


Kitchen Math: The Dutch Essentials Cost Advantage

At Dutch Essentials, we specialise in concentrated extracts, allowing us to dramatically reduce the cost per use by cutting out unnecessary middlemen. We provide world-class vanilla, delivered directly to you.

Let's look at the costs for our 3-Fold Bourbon Vanilla Extract available in our webshop:

ProductPriceEquivalent Vanilla Pods1 Litre 3-Fold Bourbon Vanilla Extract €65 Contains vanilla from ∼300 pods

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The True Cost of One Vanilla Pod Equivalent

  1. Cost per Millilitre of Extract:
  2. €65÷1,000 ml=€0.065 per ml
  3. Conversion: One Pod to Extract: A cooking standard dictates that one vanilla bean is equivalent to roughly one tablespoon (15 ml) of single-strength extract. Therefore, one vanilla bean is equivalent to ∼5 ml of our concentrated 3-Fold extract.
  4. The Actual Cost Per Use:
  5. 5 ml×€0.065=€0.325 per vanilla pod equivalent

The Result: For just €0.325, you get the pure flavour power of a whole vanilla bean, without the cutting, scraping, and astronomical supermarket cost!


Cost of Vanilla Beans Used in Our Extract

To further highlight the value, let's look at the price of the actual beans used in our product:

  • Our 1 Litre of 3-Fold extract contains 300 grams of vanilla beans.
  • The cost of those 300 grams of beans within the extract is €65.
  • This means the cost per kilogram of vanilla beans used in our extract is:
  • €65÷300 g×1,000 g≈€216.67 per kg

This is only a fraction of the €2500/kg you would pay for raw pods at a gourmet shop!


Why Switch to Dutch Essentials Vanilla Extract?

Why continue to overpay when you can enjoy superior quality and convenience?

  1. Unbeatable Value: As our math proves, our extract is exponentially cheaper per use than buying retail pods.
  2. Superior Concentration: Our 3-Fold strength delivers an intense, pure vanilla flavour with just a few drops—perfect for professional and home use.
  3. Convenience and Speed: Skip the messy process of cutting and scraping pods. Our extract is ready to use and easy to measure.
  4. Guaranteed Quality: We use a unique cold extraction method to preserve the full, complex aroma profile of the Bourbon vanilla beans.
  5. 

Stop robbing yourself! Make the smart switch today and elevate your baking without emptying your wallet.

What are your thoughts on this massive price difference? Share your favourite recipes where you use a lot of vanilla in the comments below!

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